Available on iTunes.
In this week’s podcast episode we talk to Jason Connell, Founder of Ignited Leadership, about his experience as an entrepreneur. Jason grew up as a child entertainer and professional magician. He took … Read more
Let’s redesign our website!
It is time consuming and expensive. And what’s worse, everyone has an opinion. But the best way we have determined in recent years to start … Read more
Your company serves and/or wants to test the revenue potential of language markets other than your home market and you’ve decided that you need a multilingual website. You want to be able to provide web content in the native languages … Read more
When we talk with companies about potential website projects, we find ourselves having to address some common misconceptions about the entire process. Here are a few of them.
Wrong. 97% of people begin their buying … Read more
Creating a winning marketing plan has nothing to do with outsmarting the competition. It’s not about getting clever with your ads, or redoing your packaging, or being on all the latest social networks.
In order to craft content that your … Read more
Organizations around the world are dedicating resources and investing money in building websites. Although different websites may serve different purposes (lead nurturing, lead acquisition, content popularity) – after all is said and done … Read more
In a world where 97% of people begin their buying process on a search engine, the importantance of digital marketing to a business’ success cannot be understated. A website is now any company’s best sales tool, and is capable of … Read more
The human psyche is a delicate place. We trick ourselves into thinking we want or don’t want something. We go back and forth on options and for the most part we settle. Sometimes we settle because something is too hard, … Read more
There was a time when marketing was a volume play. Things like ad impressions, email lists, and reach were the things marketers cared about most.
Marketers thought that the only thing that mattered was sheer volume — that more eyeballs … Read more
In 1992, when Bruce Springsteen released the song 57 Channels and Nothing On, life was much simpler” Three networks ruled the airwaves. There was no HBO or Showtime or ESPN. Heck, there … Read more