2017 is the year of marketing automation and the rooster! I always enjoy Chinese New Year. I find the year of the animal and the Chinese zodiac calendar interesting and accurate for a given personality. The Chinese zodiac is divided into 12 blocks (or houses) just like its western counterpart, but with the major difference being that each house has a time-length of one year instead of one month. 2017 is the Year of the Rooster. In terms of marketing cycles, I’d like to suggest that 2017 will also be the year of marketing automation for many businesses.
Too much choice and too little useful content. Bruce Springsteen released the song 57 Channels and Nothing On in 1992. Fast forward to 2016 and there are 500 million channels where you can consume content thanks to the internet. So what is a business owner to do when they need to find a technology solution for their business? There is too much choice and not enough time for the average entrepreneur to do their business analysis and due diligence to understand the best solution for their business. And quite frankly, there is way too much marketing automation software in the world to review.
Your team has been working hard at content marketing for the last twelve months and they’ve built up your mailing / email list, but do you know how good your list is? Here are the three steps your sales and marketing teams can take to understand your lists and determine whether or not your list is solid gold or just gold-plated.