B2B businesses that use YouTube as a marketing tactic can build credibility for their brand, demonstrate expertise, and put a face to the organization.
Video content is a powerful way to educate, influence, and engage with an audience.
According to a study by B2B Marketing, 77 percent of small businesses have used YouTube for B2B marketing. As video content continues to become more popular in the upcoming year, B2B businesses will need to develop a content marketing for B2B YouTube strategy that will help them reach their audience. Here are five tips to help you create an outstanding YouTube B2B marketing strategy for your business:
1. Create a YouTube channel for your business
B2B brands such as Microsoft and UPS have created branded YouTube channels that are packed with valuable video content. As a small business, it’s important to create a branded channel because it will make your business stand out on YouTube and make it easier for your audience to access your video content.
When creating content for your YouTube channel, it’s important to publish educational videos, tutorials, employee interviews, and product features to engage your target audience. As you publish content, make sure you’re consistent with your schedule and tell your audience how often you’ll publish. This will help your audience know when they should check in for fresh content.
There are also a few things you can do to optimize your channel such as including links to social media accounts and integrating CTA overlays with video content. It’s also important to use keywords in the description of your YouTube channel. This will make it easier for customers to find your content on YouTube.
2. Produce educational content
When a B2B company views video content, they want to gain valuable knowledge. Instead of simply creating promotional content, focus on how you can educate your target audience through videos.
B2B brands can create how-to videos, demonstrations, tutorials, interviews, and lessons to educate its target audience. Not only will this content build credibility for your business, but it’ll also help you build a stronger relationship with your target audience.
3. Boost your YouTube channel’s SEO
Believe it or not, 20 hours of video is uploaded to YouTube every minute. As more brands continue to create and publish video content, it’ll be even harder for your business to stand out online. Fortunately, there are a few tricks you can use to help you boost your YouTube channel’s SEO results.
According to Cisco, video content can increase your front page Google ranking by 53 times. To accomplish this goal, make sure to create a unique URL for your videos, share them on social media, and use appropriate tags. It’s also important to make sure you’re sharing your video content on locations where it’ll get noticed by your target audience. Whether it’s posting videos on your website or embedding them into newsletters, make sure you’re getting your video content noticed.
4. Choose the best length
The majority of executives prefer watching videos that are three to five minutes long. Although the majority of B2B videos are about 90 seconds in length, longer videos are more informative and impactful for your target audience.
The reality is, thought leadership can’t be demonstrated in a short clip. If you truly want to reach your target audience, you’ll have to create longer video content that provides value for business owners. With that being said, there’s no perfect length for B2B videos. The best way to find the ideal length for your videos is to track and measure results, and use that data as feedback for future videos.
5. Build a relationship with the people behind the business
Although you’re creating content for other businesses, you also want to reach the people who manage those organizations. Keep in mind that your audience makes purchasing decisions and also needs to determine if they want to create a relationship with your organization. By focusing on the people behind the business, you’ll be able to create stronger content that will attract more clients to your brand.
Video is an amazing tool for communicating your business goals and reaching your target audience. By creating a YouTube channel and publishing educational content, you’ll be able to build more awareness for your business and boost your reputation. Remember, businesses want to learn about what you have to offer. When you focus on providing useful video content, you’ll be able to cultivate more relationships and build a stronger online community.
What are your best YouTube B2B content marketing tips?