Do you feel you need to jump on the marketing automation band-wagon to stay competitive?
Businesses are increasingly feeling the pressure to adopt new technology in all areas of their business to increase sales and improve profitability. Marketing automation is increasingly becoming more popular in today’s businesses to manage marketing data and processes in complex marketing campaigns.
BUT it does not solve the problem of understanding the buying and sales process… it only magnifies it. There are a lot of things that marketing automation can NOT do for you that you need to consider.
Before implementing, investing or even exploring marketing automation tools for your business, there are 4 main questions you need to tackle:
- Do I need marketing automation?
- What data should I have before I launch into marketing automation?
- What roadmap should I use to understand the requirements for marketing automation?
- What additional resources do I need to consider before jumping into marketing automation?
Are you really ready for marketing automation? Please fill out the form below to get your copy of the Marketing Automation Guide:
To get the presentation that goes with this guide please visit SlideShare.