Product Marketing Strategies that Drive Revenue
How to stand out as an ISV in the Microsoft ecosystem
In a sea of competition in the Microsoft channel, it is becoming increasingly more difficult to stand out and be heard. We have worked with many Microsoft ISVs globally to help them fix this problem. Whether you are launching a new product or trying to gain traction for an existing one; our methodology and unique approach to building a revenue funnel has helped many ISVs attract more partners, grow their revenue, and scale their business.
Working with Marketing CoPilot
Define Your
Unique Positioning
Our proven methodology helps ISVs discover their unique differentiation in the marketplace, identify their target partners, and develop product marketing strategies designed to build awareness for their products in the Microsoft channel.
Strengthen Your
Web Presence
Our web presence plays a vital role in building relationships and establishing trust with our prospects. Armed with your unique plan, Marketing CoPilot helps you turn your website into your #1 salesperson.
Attract More
Partners
Core topics and themes identified in your unique plan help build content strategies that keep partners engaged online, build email lists and ultimately, turn marketing qualified leads into sales qualified leads.
What's My Value Proposition?
After twenty years of becoming a quiet leader in the ecommerce sector, Evenica wanted to scale their revenue and knew they needed a comprehensive marketing program. Working through our process helped Evenica clarify their value proposition, tell more compelling stories about their work, and become a nominee for Microsoft’s Partner of the Year for their work.