Product Marketing Strategies that Drive Revenue

How to stand out as an ISV in the Microsoft ecosystem

In a sea of competition in the Microsoft channel, it is becoming increasingly more difficult to stand out and be heard. We have worked with many Microsoft ISVs globally to help them fix this problem. Whether you are launching a new product or trying to gain traction for an existing one; our methodology and unique approach to building a revenue funnel has helped many ISVs attract more partners, grow their revenue, and scale their business.

Working with Marketing Copilot®

Define Your
Unique Positioning

Our proven methodology helps ISVs discover their unique differentiation in the marketplace, identify their target partners, and develop product marketing strategies designed to build awareness for their products in the Microsoft channel. 

Strengthen Your
Web Presence

Our web presence plays a vital role in building relationships and establishing trust with our prospects. Armed with your unique plan, Marketing CoPilot helps you turn your website into your #1 salesperson.

Attract More

Core topics and themes identified in your unique plan help build content strategies that keep partners engaged online, build email lists and ultimately, turn marketing qualified leads into sales qualified leads.

What's My Value Proposition?

After twenty years of becoming a quiet leader in the ecommerce sector, Evenica wanted to scale their revenue and knew they needed a comprehensive marketing program. Working through our process helped Evenica clarify their value proposition, tell more compelling stories about their work, and become a nominee for Microsoft’s Partner of the Year for their work.

"Marketing CoPilot has become an integral part of our team. Through collaborative work they’ve helped Evenica build a strong marketing foundation that has led to increased brand awareness and a shortened sales cycle. Their strong understanding of the Microsoft partner channel made them uniquely qualified to help Evenica with everything from identifying buyer personas to copywriting. With the help of Marketing CoPilot, Evenica will continue to evolve their marketing strategy through innovative campaigns."
Kelly Mazur
Manager of Marketing & Microsoft Partnership at Evenica