Marketing Copilot® and Hybrid Intelligence


How We Can Move Forward Responsibly with AI

Many people and companies are joining the AI race because it’s the “next big thing” in tech. History has taught us that every advancement in tech brings new revenue opportunities and productivity efficiencies. But, as always, we are relying on human beings to do the right thing and history has proven that this is a tall order, especially when there is a lot of money at stake.


Marketing Copilot's 4 Pillars of Responsible AI

Intellectual Property

Where does your content come from and who first created it?

Data Security

Is your organization ready to implement AI?

Data and Algorithm Bias

Who is being harmed or left out by algorithm bias?

Brand Ethics

Are you using tactics that you hate as a consumer?


Guide to Responsible AI

Understanding the 4 Pillars of Responsible AI Deployment

It is a core mission at Marketing Copilot® to be a voice in the wilderness for #ResponsibleAI. We want everyone in the tech sector to own the responsible deployment of AI.

The following guide was developed by the Marketing Copilot® team and has been presented at technology conferences throughout North America.

How Marketing Copilot® is Embracing AI

We have developed a tool (Marketing Copilot® AI) that prompts ChatGPT with a few core questions related to how your customers view your value proposition. By simply entering your URL, Marketing Copilot® AI gives you an overview of how humans might interpret the content on your site in relation to these core questions and how you communicate your value online.

We are able to return data that allows a human being to assess the strength of your value proposition in the marketplace.

What's My Value Proposition?


Reflecting on Responsible AI After Microsoft’s MVP Summit 2024

This month, I attended the Microsoft MVP summit in Redmond, Washington at the Microsoft head office. I was one of approximately 1,500 people who had come from all over the world to talk about the latest updates in product and strategy at Microsoft. While I am under NDA and cannot discuss specifics, I can confirm that of 350 available presentations, 340 of them had something to do with AI. As an AI MVP, the things that impressed me was not the developer conversations, but rather the conversations around ethical and responsible AI…

When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine…

We think that large parts of the marketing function can be automated with AI, allowing small B2B teams to have outsized market footprints without sacrificing content quality…

In June, Marie Wiese had the opportunity to talk about AI and marketing automation at the Illuminate 2023 conference. These are Marie’s reflections on the 4 possible outcomes of B2B Marketing…