Marketing Copilot AI
How We Can Move Forward Responsibly with AI
Many people and companies are joining the AI race because it’s the “next big thing” in tech. History has taught us that every advancement in tech brings new revenue opportunities and productivity efficiencies. But, as always, we are relying on human beings to do the right thing and history has proven that this is a tall order, especially when there is a lot of money at stake.
Marketing Copilot's 4 Pillars of Responsible AI
Intellectual Property
Where does your content come from and who first created it?
Data Security
Is your organization ready to implement AI?
Data and Algorithm Bias
Who is being harmed or left out by algorithm bias?
Brand Ethics
Are you using tactics that you hate as a consumer?
Guide to Responsible AI
Understanding the 4 Pillars of Responsible AI Deployment
It is a core mission at Marketing Copilot® to be a voice in the wilderness for #ResponsibleAI. We want everyone in the tech sector to own the responsible deployment of AI.
The following guide was developed by the Marketing Copilot® team and has been presented at technology conferences throughout North America.
How Marketing Copilot® is Embracing AI
We have developed a tool (Marketing Copilot AI) that prompts ChatGPT with a few core questions related to how your customers view your value proposition. By simply entering your URL, Marketing Copilot AI gives you an overview of how humans might interpret the content on your site in relation to these core questions and how you communicate your value online.
We are able to return data that allows a human being to assess the strength of your value proposition in the marketplace.
What's My Value Proposition?
MARIE'S NEWSLETTER
Reflecting on Responsible AI After Microsoft’s MVP Summit 2024
This month, I attended the Microsoft MVP summit in Redmond, Washington at the Microsoft head office. I was one of approximately 1,500 people who had come from all over the world to talk about the latest updates in product and strategy at Microsoft. While I am under NDA and cannot discuss specifics, I can confirm that of 350 available presentations, 340 of them had something to do with AI. As an AI MVP, the things that impressed me was not the developer conversations, but rather the conversations around ethical and responsible AI…
IN THE MEDIA
Marketing Copilot®: Your AI Copilot for SMB Marketing Success
Marketing Copilot® has carved a niche as a premier marketing company within the B2B technology and manufacturing sectors for the last 18 years. Right now, it is deeply invested in research to decipher the impact of AI on sales and marketing processes within organizations, with particular focus on its readiness for small and medium-sized businesses (SMBs)…
When we talk about AI, we so often speak in terms of Human vs. Machine. Hybrid Intelligence re-frames this idea, instead prompting us to consider Human and Machine…
We think that large parts of the marketing function can be automated with AI, allowing small B2B teams to have outsized market footprints without sacrificing content quality…
In June, Marie Wiese had the opportunity to talk about AI and marketing automation at the Illuminate 2023 conference. These are Marie’s reflections on the 4 possible outcomes of B2B Marketing…