There is no such thing as a simple website build

When we talk with companies about potential website projects, we find ourselves having to address some common misconceptions about the entire process. Here are a few of them.

“My website isn’t that important.”

Wrong. 97% of people begin their buying process online, which means unless you have a Coca-Cola sized marketing budget, your website is almost always the first time potential customers learn about your company.
This is true regardless of whether or not people are shopping for B2C or B2B products, and is also true regardless of industry.
Your website is helping potential customers self-determine whether or not your company is a good fit for them. This means that your website is already doing the work of a team of inside salespeople: is that not a priority?

“We don’t need to do any up-front strategy work.”

Wrong. If you don’t know who is visiting your website, how they’re finding you, or what information they’re looking for, your new website will have a 50/50 chance of working – at best.
Do you really want to spend your marketing strategy dollars making a website that looks great, but doesn’t actually work any better?
At Marketing CoPilot, our up-front strategy work informs your entire digital marketing strategy and helps create sustainable lead generation and lead nurturing programs. This work pays off; our B2B clients have increased lead generation anywhere from 200% to 400% – just look at our case studies.

“We can save time by using our existing content.”

Probably wrong. Without a rock-solid keyword strategy, you will have no way of knowing whether or not your current website’s content is even answering the questions that your customers have.
This actually varies from company to company; some websites have great content that we can re-use, some need to be redeveloped entirely.

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Marketing CoPilot