Will you be ready for Canadian Anti-Spam Legislation (CASL)?

On July 1st 2014, Canadian Anti-Spam Legislation (CASL) comes into effect.

casl

In order to comply with CASL you must have “express” or “implied” consent from recipients prior to sending them commercial electronic messages (CEM).

The onus will be on you, the sender to prove that you have obtained consent from all of your recipients.

 

To get ready for CASL, you need to do the following:

Before July 1st

  1. Clean up your email lists
    • Put your current clients into an implied consent – clients email list
      • Keep in mind that you need to get their express consent within 36 months
    • Put your leads into an implied consent – leads email list
      • Keep in mind that you need to get their express consent within 36 months
    • Put the rest of your contacts into an expressed consent email list
  2. Set up an online subscription/sign up form and ensure that it meets CASL requirements
  3. Set up an online unsubscribe form within your email marketing platform
    • If you use Constant Contact, recipients who unsubscribed will automatically be removed from your subscribed email list
  4. Create a subscribed email list within your email marketing platform
  5. Reach out to contacts in your expressed consent email list
    • If in person, have recipients fill out a sign-up form and ensure that it meets CASL requirements
      • You will have to manually add these recipients to your subscribed email list and keep the hard copy sign-up forms on file
    • If via email, have recipients opt into your subscribed email list and ensure that it meets CASL requirements
      • If you use Constant Contact, recipients who opt-in will automatically be added to your subscribed email list

July 1st onwards

Only email recipients who:
  1. Are either in your implied consent – clients, implied consent – leads or expressed consent list and
  2. Have not unsubscribed

In every email:

  1. Clearly identify sender name and company
  2. Include an unsubscribe mechanism

How do you use email marketing in your business and grow you email list in a CASL compliant way? Please fill out the form below to get access to your copy of the guide:

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