Episode 36: Supporting The Big Push

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On this week’s episode of Women Talk Tech, we speak to Sharon Zohar who is the CEO of The Big Push. Sharon is the ultimate female leader. She is a serial entrepreneur and investor with over 20 years of experience founding, investing advising, and operating technology, internet and digital media companies. Sharon has built companies from digital media to technology to healthcare.

The Big Push is a business accelerator that offers women-led technology companies a route to expert resources via a specially developed business model. The key aim is to get women-led technology firms focused and investment ready. With this guidance, such early-stage companies can hopefully scale faster and without the need to pay for additional labor costs. Through The Big Push, women-led startups will have the chance to outline their company and identify key acceleration needs and priorities in front of experts.

Sharon started The Big Push because women are seriously underrepresented in technology in Canada. A recent report by the Brookfield Institute (“Who Are Canada’s Tech Workers?”). To this end, The Big Push has announced a series of initiatives to help address the situation in Canada, by way of promoting women technology leaders as role models, and to offer women-led technology firms support. The organization has launched a “Pitch and Pair” program throughout Canada. The scheme will match promising women-led technology startups with The Big Push’s group of experts.

The entrepreneurial spirit was always part of Sharon’s DNA but she was not always interested in technology. Sharon started her career in the book publishing industry. She ended up falling into the technology industry when the internet came to life and she wanted to pursue the excitement of innovation and evolution that the web created. She left her comfortable career and joined an early stage technology company.

…I decided to take a leap. And it was really one of those first entrepreneurial characteristics that you can have, which is risk-taking. I was in a very comfortable, very exciting industry which was book publishing but I saw that things were changing. I really wanted to be able to be part of that and that’s where my excitement came from – discovering and being curious and finding this company where I became the third or fourth employee.

Throughout the podcast, Sharon speaks about the struggles women face in entrepreneurship such as funding, investing and being a woman in general. She also speaks about upcoming technology companies that are disrupting different industries such as healthcare and financial technology including the mysteries of AI and companies that are using AI for good.

Don’t forget to check out the Women Talk Tech 2020 Action Plan Report to help develop a program in your organization to advance women in tech.

Available on iTunes, Spotify and Google Play Music.


Sharon Zohar is a serial entrepreneur and investor with more than twenty years experience founding, investing, advising, and operating technology, internet, and digital media companies. She is driven by her passion to identify new innovative technologies and business models that have the potential to disrupt traditional markets and are designed to improve the human condition. As founder and CEO of the Big Push, a business accelerator for women entrepreneurs, Sharon has developed a unique “Service for Equity” business model dedicated to accelerating the growth of women-led start-ups and prepare them for Series A financing. She leads a diverse group of professionals with years of experience in the areas of finance, design, law, technology, research, sales, and marketing dedicated to supplementing women founders’ own expertise during the critical startup phase.

Check out The Big Push on social media!



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