YTA – Channel Marketing – Assessing the Right Go To Market Strategy
Date/Time: Wednesday, April 10, 2013 – 8:00 AM – 9:30 AM
Location: The Markham Convergence Centre, 7271 Warden Avenue, Markham, Ontario
The complexity of today’s buyer has changed dramatically in the B2B environment with respect to what buyers want to learn and understand before they speak with a sales rep. The content you share and the information you make available needs to support the buying process whether selling via a channel or direct. For many early stage technology companies, there is often a gap between what they think it takes to sell and what the channel and buyer actually need to complete a sale.
Marie Wiese of Marketing CoPilot has worked with more than 50 technology companies over the last five years to help assess their marketing programs and Go-to-Market strategies. Based on this research, Marie and the team at Marketing CoPilot have developed a GTM Checklist that she will share with attendees which covers important considerations to support a well-executed channel marketing strategy. There will be a review and roundtable discussion of what it takes in today’s online environment to make your program achieve your sales results.