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The ORiginal Marketing Copilot®

Your launchpad for strategy, technology, and execution

The Flight Deck is your destination for expert insights at the intersection of marketing, sales, and technology. At Marketing Copilot, we believe growth happens when strategy, execution, and innovation align. Our blog is designed to help you navigate the evolving digital landscape with confidence and clarity.

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Featured Article

Answer Engine Optimization: Why AI Visibility Tracking is Flawed (And What Actually Works)

New data proves "AI visibility tracking" tools are chasing ghost metrics. Here is why B2B marketers must pivot from "ranking" to "brand presence" in ChatGPT, Claude, and Perplexity.

Jackson Tarrant

Head of Growth

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MARKETING COPILOT AI

Answer Engine Optimization: Why AI Visibility Tracking is Flawed (And What Actually Works)

New data proves "AI visibility tracking" tools are chasing ghost metrics. Here is why B2B marketers must pivot from "ranking" to "brand presence" in ChatGPT, Claude, and Perplexity.

How to Write Better AI Prompts (And Why This Alone Won’t Save Your Marketing Strategy)

The quality of what generative AI produces depends entirely on how well you prompt it. Garbage in, garbage out. But here’s the kicker — perfecting your AI prompts isn’t the real secret to better content. You need a good marketing strategy.

This Year, You Have to Talk the AI Talk

Is your audience asking about AI? Learn how to demystify AI for clients, build credibility, and lead the conversation in 2024. Discover 5 real benefits of “talking the AI talk.”

Go-To-Market Strategy

What is Revenue Operations? Why Does It Matter to You?

Revenue Operations (RevOps) is a strategic framework that aligns marketing, sales, and customer success teams under a unified revenue strategy. By centralizing operations, data, and technology, RevOps eliminates silos, streamlines processes, and drives predictable revenue growth across the entire customer lifecycle.

5 Important Tasks for your Microsoft Dynamics Checklist

Ensure your Microsoft Dynamics setup delivers results — discover 5 critical tasks every user must include in their checklist. From automation to lead scoring, boost efficiency and align marketing with sales.

Is Marketing Automation Part of your Microsoft Dynamics Budget?

Is marketing automation part of your Microsoft Dynamics budget? Learn why integrating automation can boost efficiency, improve lead nurturing, and drive better ROI for your marketing and sales teams.

Guides & Playbooks

Top 10 Marketing Agencies for Microsoft Partners, ISVs, and MSPs (2026 Guide)

To help you navigate this crowded market, we have curated a definitive list of the top 10 premier marketing agencies specializing in the Microsoft ecosystem, categorized by partner type and strategic capability.

How Marketing Copilot Delivers Warm Outbound as a Service: Our Signal-Based Approach

Stop relying on "spray and pray" tactics. Discover how Marketing Copilot orchestrates visitor ID, intent data, and AI personalization to build a warm outbound engine that drives revenue.

How to Get Sales, Marketing, and the Technology Team on Board with Marketing Automation for Microsoft Dynamics

Struggling to align Sales, Marketing, and Tech for marketing automation in Microsoft Dynamics? Learn proven steps to build team alignment, clarify roles, integrate tools, and drive collaboration for better ROI.

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