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The ORiginal Marketing Copilot®

Your launchpad for strategy, technology, and execution

The Flight Deck is your destination for expert insights at the intersection of marketing, sales, and technology. At Marketing Copilot, we believe growth happens when strategy, execution, and innovation align. Our blog is designed to help you navigate the evolving digital landscape with confidence and clarity.

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Featured Article

How to Write Better AI Prompts (And Why This Alone Won’t Save Your Marketing Strategy)

The quality of what generative AI produces depends entirely on how well you prompt it. Garbage in, garbage out. But here’s the kicker — perfecting your AI prompts isn’t the real secret to better content. You need a good marketing strategy.

Marie Wiese

President and Founder

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MARKETING COPILOT AI

The AI Future: The 4 Possible Futures of B2B Marketing

What is the AI future of B2B Marketing? Marketers conduct consumer research to track necessary developments, futurologists track trends and events to understand what people are valuing. How can we combine these practises?

ChatGPT & Artificial Intelligence: The Future of Inbound Marketing

Revolutionize your inbound marketing with ChatGPT and AI. Discover how hybrid intelligence can streamline content creation, enhance customer insights, and transform your marketing strategy. Learn to leverage AI for faster, more effective marketing in 2024.

3 Important Things CXOs Need to Know About Generative AI

CXOs, are you prepared for the generative AI revolution? Understand its impact on marketing automation, team alignment, and ROI. Discover how embracing AI can enhance your B2B strategies and drive business growth.

Go-To-Market Strategy

What is Revenue Operations? Why Does It Matter to You?

Revenue Operations (RevOps) is a strategic framework that aligns marketing, sales, and customer success teams under a unified revenue strategy. By centralizing operations, data, and technology, RevOps eliminates silos, streamlines processes, and drives predictable revenue growth across the entire customer lifecycle.

Why Putting a Marketing Automation Tool in Front of Microsoft Dynamics Can Be Really Hard Work

Integrating a marketing automation tool with Microsoft Dynamics streamlines workflows, enhances lead nurturing, and boosts ROI. Learn how this strategic move can transform your marketing efforts.

Do You Need a Big Team to Run a Marketing Automation Tool in Front of Microsoft Dynamics?

Think you need a large team to implement marketing automation with Microsoft Dynamics? Think again. Discover how small teams can succeed with the right strategy, tools, and alignment. Learn how to maximize efficiency and ROI without expanding your team.

Guides & Playbooks

How to Get Sales, Marketing, and the Technology Team on Board with Marketing Automation for Microsoft Dynamics

Struggling to align Sales, Marketing, and Tech for marketing automation in Microsoft Dynamics? Learn proven steps to build team alignment, clarify roles, integrate tools, and drive collaboration for better ROI.

Selling Copilot: 5 Ways to Unleash Your Go-to-Market Strategy

As AI continues to reshape how businesses operate, Microsoft is at the forefront with powerful tools like Copilot for Microsoft 365 and Copilot Studio. Here's your guide to selling Copilot.

How to Choose the Right Marketing Automation Tool for Microsoft Dynamics

Struggling to pick the best marketing automation for Microsoft Dynamics? Learn how to evaluate integrations, features, scalability, and ROI to find the perfect match for your business.

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