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5 Tips to help you grow your email list in a CASL-compliant way

5 Tips to help you grow your email list in a CASL-compliant way

By Carleigh Sisson | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy | August 21, 2014 | Comments (0)

How is your organization coping post-CASL?

You may still be trying to navigate your way through the legislation or you may have executed your first “opt-in” campaign. Regardless, list purging has been the number one complaint of business owners who are struggling to navigate their…

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Marie Wiese speaking at Constant Contact

Marie Wiese speaking at Constant Contact "Rethink Email Marketing" Event

By Marie Wiese | Digital Marketing Strategy, News & Events | August 21, 2014 | Comments (0)

Rethink Email Marketing was a half day complimentary workshop hosted by Constant Contact on Tuesday August 19th, 2014 in Toronto, Ontario. The purpose of the workshop was to hear from speakers who had new thoughts and ideas with respect to effective email marketing. Marie Wiese, President…

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How to expertly take over a neglected content marketing project

How to expertly take over a neglected content marketing project

By Maureen Thorne | Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy | August 21, 2014 | Comments (0)

Confidently launch a refreshed content marketing program by taking the time to do a deep-dive into goals and buyer personas, analyze the previously-ran content marketing program and perform your own analysis and then use the appropriate content marketing tools and best practices. You can do a complete, successful refresh on a content marketing program and target new found success from the new content marketing project.

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What is the real impact of CASL on your email marketing?

What is the real impact of CASL on your email marketing?

By Claudette de la Cruz Wilson | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy, News & Events | August 21, 2014 | Comments (0)

On July 24th we discussed how to effectively integrate CASL into your email marketing approach during our Email Marketing Workshop.
The intent of Canadian Anti-Spam Legislation (CASL) is to protect Canadians from the most damaging and deceptive forms of spam (email, text messages). Spam includes…

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