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The psychology of home page design

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Examples, Content Marketing Ideas for B2B, Digital Marketing Strategy | April 28, 2015 | Comments (0)

This month’s question comes from Jim Barnet from Promys: QUESTION HERE.
The most common mistake that people make when designing a website home page is leading with “what you do” or with an intellectual discussion of how your product or service works.
Until you and a prospect share a common…

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Why your mobile strategy is more important than ever: Are you mobile responsive?

Why your mobile strategy is more important than ever: Are you mobile responsive?

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Examples, Content Marketing Ideas for B2B, Digital Marketing Strategy | April 28, 2015 | Comments (0)

Being mobile responsive is no longer a “nice to have”, it is a must for anyone that wants to engage their audience and do well in Google rankings. Because the mobile experience is vastly different than desktop, having a mobile friendly content experience is key to maintain your user signals factors activated. How do you determine what appears on your mobile site?

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