Find out now…Take the Test »
This is our proven methodology for deploying and
testing a web presence strategy to move your business forward.
Join us June 13, 2013 from 2:00-4:00pm in Markham for this important Content Marketing Workshop. Search content marketing is the most important lead generation tool you can deploy today to help you find customers and keep customers. Your competition is scrambling to develop buyer-centric content. How will your content stack up?
Marketing CoPilot clients and workshop attendees know that we are big fans of content marketing. We should be. Our business is built on it. We believe that getting found and engaging prospects and customers alike, is all about good content that helps a potential customer in the Buying Process*.
Some rights reserved by Eric Kilby
We have built and delivered many content and keyword strategies for B2B companies. During our working sessions, a great resource we always mention is Marcus Sheridan of the Sales Lion. He is an excellent example of content marketing that roars. (And when we say “roars”, we mean “lands sales”).
Here’s the problem: the content and information required to really add more leads to the sales pipeline and support the sales process rarely exists. The information that should be on the website to help people self-serve is never available. And, the work that needs to happen to really understand how to sell something and who is going to buy, rarely gets done.
This is the Content Gap.
It’s real and it’s scary for entrepreneurs and investors alike when it comes to understanding a scalable sales and marketing strategy for an evolving company. This is the part that is often an afterthought which is sad and unfortunate because it’s the part that should have been thought through before anything was developed.
Marie Wiese presenting at the YTA (York Technology Association) Channel & Alliances Peer Group Date/Time: Wednesday, April 10, 2013 – 8:00 AM – 9:30 AM Location: The Markham Convergence Centre, 7271 Warden Avenue, Markham, Ontario [...]