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Buyer behavior has changed.
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Marketing CoPilot has been building and testing content marketing programs in an era of changed buyer behaviour. We'll reboot your website and digital content to start the sales dialogue to make it easy for customers to choose you.

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Content Marketing Digest Canada

How do I use Google URL builder to track content marketing campaigns?

How do I use Google URL builder to track content marketing campaigns?

By Carleigh Sisson | Content Marketing Digest Canada, Digital Marketing Strategy, You ask. We answer. | July 1, 2015 | Comments (0)

You’ve been worked hard to put together a marketing plan and content strategy. You have been busy creating content and distributing marketing campaigns through various channels and you have seen an increase in visits to your website. But, where are these people coming from and which channels are performing best? Google URL builder allows you to test content and see where your traffic and conversions are coming from to measure your content marketing performance.

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4 Steps to show your CEO that your content marketing is working

4 Steps to show your CEO that your content marketing is working

By Maureen Thorne | Content Marketing Digest Canada, Content Marketing Ideas for B2B, Digital Marketing Strategy | July 1, 2015 | Comments (0)

You worked hard to convince your CEO that content marketing is worth the investment. You quoted articles, pulled statistics and presented industry best practices and you were bequeathed a content marketing budget. You know that the first question the CEO will ask at every meeting going forward is: So, how is that content marketing going? And you are going to need an answer. Here are 4 simple steps to show your CEO that your content marketing is working.

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