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Content Marketing Digest Canada

Back to content marketing school

Back to content marketing school

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Examples, Content Marketing Ideas for B2B | September 11, 2015 | Comments (0)

What we learned at Content Marketing World 2015. It’s no coincidence that Joe Pulizzi holds Content Marketing World at the same time most students across North America are heading back to school. We have a whole series of blogs planned for the Marketing CoPilot audience over the next three months based on best practices and ideas that were shared at Content Marketing World, but the presentation with the most impact for us, that we feel needs to be shared right now is this: Why a content marketing strategy is so important and how to build one. Here are 3 tips we learned about content marketing strategy.

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Why your opinion doesn't matter

Why your opinion doesn't matter

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Ideas for B2B, Digital Marketing Strategy | September 11, 2015 | Comments (1)

It’s cute sitting in meetings with CEOs who have an opinion about why their content marketing is or is not working. Few CEOs I speak with have any idea about what is happening with their Google Analytics data. Marcus Sheridan at the Sales Lion recently sent out a very short and compelling email to his readers that made me smile. Here’s what the email said…. “Our opinions, frankly, don’t matter. Seriously, they don’t, at least for the most part when it comes to building a brand and business in the digital age”. We have come up with 3 data categories you must know before you start providing opinions.

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