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Buyer behavior has changed.
What are you doing about it?

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the new  FIRST sales conversation.sale-bubble

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Selling in the Age of Changed Buyer Behavior

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We build and test tool integrated  digital   dialoguesleft-bubbleright-bubble that respond to
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Digital Marketing Digest

Which marketing automation tool is right for your business?

Which marketing automation tool is right for your business?

By Carleigh Sisson | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy | December 10, 2014 | Comments (1)

Let’s agree on basics… What is marketing automation?
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Awesome! This sounds like a great…

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Why most digital marketing reporting stinks

Why most digital marketing reporting stinks

By Marie Wiese | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing | December 10, 2014 | Comments (0)

Raise your hand if you are a business leader or business owner who actually reads and understands the marketing reports you receive from your digital marketing team.

If you put your hand up, you are a rare breed. That is because most digital marketing reporting stinks!

Many companies take the…

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Is social media a useful business tool or a waste of time?

Is social media a useful business tool or a waste of time?

By Carleigh Sisson | Digital Marketing for Small Business, Digital Marketing Strategy | December 10, 2014 | Comments (2)

If you are a B2B company that still believes social media is a waste of time, it’s time to dig deeper into what a digital dialogue actually means to your business growth.
When we wrote a similar post on this topic three years ago, Is Twitter an exhausting waste of time or productive business tool?…

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IWCC Training in Communications and Marketing CoPilot co-found A Woman’s Voice Matters

IWCC Training in Communications and Marketing CoPilot co-found A Woman’s Voice Matters

By Carleigh Sisson | Digital Marketing Strategy, News & Events | December 10, 2014 | Comments (0)

TORONTO, ON — October 23, 2014 – Marketing CoPilot Inc., a leader in Canada for digital marketing strategy and execution along with IWCC Training in Communications (IWCC), a training firm that provides classroom training to improve your writing, presenting and meeting skills have joined forces…

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