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Content Marketing Digest Canada

How to handle criticism personally and digitally

How to handle criticism personally and digitally

By Marie Wiese | Content Marketing Digest Canada, Digital Marketing Strategy | June 22, 2016 | Comments (0)

When I talk to business leaders about whether their digital marketing strategy is performing, I sometimes get the same emotional response:

Anger because they have spent money on digital marketing but they don’t understand what they got for their money.

Disappointment because they have to confront the reality that they don’t know what their digital marketing goals should have been.

Frustration because they don’t know what to do next.

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How to Kill Great Content in 4 Simple Steps

How to Kill Great Content in 4 Simple Steps

By Maureen Thorne | Content Marketing Digest Canada, Content Marketing Ideas for B2B | June 22, 2016 | Comments (0)

A Badly Executed Approval Process Can Destroy Your Content and Results – As many of you know, we are big fans of Marcus Sheridan at The Sales Lion. I recently read one of his blog posts that struck a chord. It talks about the concept that too many editors and a poorly executed approval process can kill your content.

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