Are you worried you’re wasting money on random digital marketing tactics?


We have an evidence-based approach to digital marketing that helps B2B companies define and improve marketing ROI.

Use this guide to evaluate your B2B digital marketing program.

  • Is your website effective?
  • Are your SEO efforts working?
  • Do you have a good content marketing strategy?

100% of the companies that have followed Marketing Copilot’s process have better performing websites, lead generation and sales.


 

Weekly articles about digital marketing and lead generation to help you pump up your program…

So you think you know Marketing?

This article was written by guest blogger Aaron Zeper. Marie and Aaron spoke at CompTIA ChannelCON 2017 together in Austin, Texas in August. They shared a stage discussing all things marketing. Not everything old is new again. As an entrepreneur in the technology...
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How long does it take for a Content Marketing Strategy to pay off?

You ask. We answer. People have been asking us, “How long it will take to see a return on a content marketing strategy?” Specifically: New lead to opportunity Opportunity to client acquisition Client acquisition to new revenue For many companies the answer...
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Man versus Machine: Which side are you on?

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. I am an old school marketer: I started my marketing career long before Google, social media or the iPhone. I started marketing just as email and browsers were...
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The Brave New World of Technology Solution Providers

The only constant is change. I’ve heard this term applied to technology over the years. It wasn’t until recently I looked up the origin of the expression to discover it comes from a Greek philosopher named Heraclitus who died in 475 BC. In other words, we’ve talked...
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5 Mistakes I’ve Made Implementing Technology in my Business

Confessions of a Small Business Owner Full disclosure: I am terrible at purchasing technology. I make snap decisions based on being ticked off about something that is not working in my business and it always leads to having to redo the process at least three times...
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