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Content Marketing Digest Canada

3 Buyer personas who need better content from you right now

3 Buyer personas who need better content from you right now

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Ideas for B2B, Digital Marketing Strategy | August 19, 2015 | Comments (0)

Whom are you writing for? We discovered there are three very specific types of buyer personas who need content during the business-to-business sales process. The financial persona, sales persona and the technical persona. Each of these personas have very specific content needs during the sales process. And when properly understood, you can turn the teaching strategy of content marketing to your advantage to gain trust and support from each of these types of buyers.

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Unlocking the mystery of keywords

Unlocking the mystery of keywords

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Examples, Content Marketing Ideas for B2B, Digital Marketing Strategy | August 19, 2015 | Comments (1)

Unlock the mystery of a keyword strategy by starting with the objective of your website and components of your sales process. Learn the winning formula for developing a keyword strategy.

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