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Content Marketing Digest Canada

The problem with the internet

The problem with the internet

By Marie Wiese | Content Marketing Digest Canada | February 9, 2016 | Comments (0)

The internet has changed everything. There is not a business or industry today that has not been impacted by a disruption caused by the internet. The internet allows us to do things we have never been able to do before. At Marketing CoPilot we have been studying the patterns of content and content marketing that have slowly started to build since Google changed their algorithms roughly 24 months ago to act in favour of the human being – not the machine – with respect to search engine rankings. Discover what the real problem with the internet is for businesses.

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Dear Cold Caller: No means NO!

Dear Cold Caller: No means NO!

By Marie Wiese | Content Marketing Digest Canada, Content Marketing Ideas for B2B | February 9, 2016 | Comments (1)

Now that you have raised your hand, the company in question starts emailing and calling you once a month. Even though you are polite in the beginning, you make it very clear with the company that you are not interested. They keep calling and suggest a revised calling schedule of every quarter. You firmly tell them no but now you are on their list and they keep calling. Continue reading to understand when no means NO.

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