Digital Marketing Consulting & Execution
For Smart Business Leaders

 
Digital marketing will help you find customers and keep customers.

Which path are you ready for?

Digital Marketing Digest
Build a Smarter Online Presence

What is the real impact of CASL on your email marketing?

What is the real impact of CASL on your email marketing?

By Claudette de la Cruz Wilson | Digital Marketing How To's, Digital Marketing Strategy, Workshops | July 14, 2014 | Comments (0)

Register for our July 24th Email Marketing Workshop and find out how to effectively integrate CASL into your email marketing approach.
The intent of Canadian Anti-Spam Legislation (CASL) is to protect Canadians from the most damaging and deceptive forms of spam (email, text messages). Spam includes…

Continue reading... »
Will you be ready for Canadian Anti-Spam Legislation (CASL)?

Will you be ready for Canadian Anti-Spam Legislation (CASL)?

By Claudette de la Cruz Wilson | Digital Marketing How To's, Digital Marketing Strategy, How Do I? | July 14, 2014 | Comments (0)

On July 1st 2014, Canadian Anti-Spam Legislation (CASL) comes into effect.

In order to comply with CASL you must have ”express” or “implied” consent from recipients prior to sending them commercial electronic messages (CEM).
The onus will be on you, the sender to prove that you have…

Continue reading... »
Is SlideShare the missing piece in your Content Marketing Strategy?

Is SlideShare the missing piece in your Content Marketing Strategy?

By Carleigh Sisson | Digital Marketing Strategy | July 14, 2014 | Comments (0)

Do you have great marketing content but you’re not sure where to post it so that you maximize engagement with your audience and generate real conversions? Social Media Today recently conducted a study on conversion rates for nine social media platforms, and found that one out of every four…

Continue reading... »
High Conversion Rates for B2B Content Marketing Program

High Conversion Rates for B2B Content Marketing Program

By Maureen Thorne | Digital Marketing Case Studies & Results, Digital Marketing Strategy | July 14, 2014 | Comments (1)

This digital marketing case study demonstrates how a well planned and executed b2b content marketing program based on a well developed digital strategy can drive conversions on site and add leads to the b2b sales pipeline.

Continue reading... »

Meet other smart Business Leaders
who are optimizing their web presence.

High Conversion Rates for B2B Content Marketing Program ET Group uses Content Marketing to drive sales
 Grantek recieves 293% lift in web traffic by leveraging content marketing & LinkedIn 
SPM Learning strengthens Value Proposition to engage prospective clients Promys.com finds leads in a complex and highly competitive market
 Total Retail Control increases blog pageviews by 455% after implementing Digital Content Marketing Strategy