Are you worried you’re wasting money on random digital marketing tactics?


We have an evidence-based approach to digital marketing that helps B2B companies define and improve marketing ROI.

Use this guide to evaluate your B2B digital marketing program.

  • Is your website effective?
  • Are your SEO efforts working?
  • Do you have a good content marketing strategy?

100% of the companies that have followed Marketing Copilot’s process have better performing websites, lead generation and sales.


 

Weekly articles about digital marketing and lead generation to help you pump up your program…

Dear Sales & Marketing: Start saying things prospects need to hear.

There is power in the written (or spoken) word The language you use is important when you’re drafting content or speaking to a prospect. Selling today isn’t just about volume of leads or how many sales calls you make in a day. It’s about how your...
Read More

The Most Important Marketing Tasks for 2018

The 2 most important things every Marketer should have on their “to do” list: A study recently suggested that of the hottest digital marketing trends in 2017, social media and content marketing were two that would continue to have a great impact in 2018....
Read More

How to knock out your competitors in 2018

As we step back and reflect on 2017, we saw some epics fails in the marketing world. Pepsi took a hit this year and lost 3% of North American sales to Coca-Cola because they severely misunderstood their audience. United Airlines net income went down 34% in an attempt...
Read More

So you think you know Marketing?

This article was written by guest blogger Aaron Zeper. Marie and Aaron spoke at CompTIA ChannelCON 2017 together in Austin, Texas in August. They shared a stage discussing all things marketing. Not everything old is new again. As an entrepreneur in the technology...
Read More

How long does it take for a Content Marketing Strategy to pay off?

You ask. We answer. People have been asking us, “How long it will take to see a return on a content marketing strategy?” Specifically: New lead to opportunity Opportunity to client acquisition Client acquisition to new revenue For many companies the answer...
Read More