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Content Marketing Digest Canada

B2B Social Selling webinar - Join us on July 27th

B2B Social Selling webinar - Join us on July 27th

By Claudette de la Cruz Wilson | News & Events | July 20, 2016 | Comments (0)

On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best Practices webinar that will cover:

What is social selling and why do you need it?
Best practices for launching a social selling program in your company.
Tools you can use to support your social selling activity.

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Content Marketing = Storytelling. Your Employees May Be Your Best Storytellers.

Content Marketing = Storytelling. Your Employees May Be Your Best Storytellers.

By Maureen Thorne | Content Marketing Digest Canada, Content Marketing Ideas for B2B | July 20, 2016 | Comments (0)

At Marketing CoPilot, we have long believed that content marketing success is rooted in the engagement of company employees to share their knowledge and their stories. Becoming a storytelling organization can fuel your content pipeline indefinitely with quality and engaging content for your prospects.

Employee stories can be mini, personal case studies which demonstrate successes, failures and development. Employee-driven story content can illuminate to prospects what it is like to work with your company and how you solve problems for others like them.

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