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Buyer behavior has changed.
What are you doing about it?

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Your website is
the new  FIRST sales conversation.sale-bubble

How well is it performing?

Selling in the Age of Changed Buyer Behavior

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We understand light the customer buying process. gears

We build and test tool integrated  digital   dialoguesleft-bubbleright-bubble that respond to
the new buyer reality and  feed sales ready leadsteam  to your sales team.

Give us your website for 12 months and we’ll fix your digital dialogue.

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Content Marketing Digest

Five crucial questions you need to consider before you redesign your website

Five crucial questions you need to consider before you redesign your website

By Guest Author | Content Marketing Examples, Content Marketing Ideas for B2B, Content Marketing Workshops, Digital Marketing Strategy, Digital Marketing Strategy | February 23, 2015 | Comments (4)

Crucial questions you need to consider before you redesign your website. 1. What pages are we deleting?, 2. What URLs are we redirecting the deleted page URLs to?, 3. What keywords do the deleted pages get search engine referrals for and how many does each get?, 4. What pages will have their prominence within the site hierarchy change?, 5. How is the site architecture changing? Did the page go from being a main navigation tab to a sub navigation tab?

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Five steps to a better performing website

Five steps to a better performing website

By Carleigh Sisson | Content Marketing Ideas for B2B, Content Marketing Workshops, Digital Marketing Strategy, Digital Marketing Strategy | February 23, 2015 | Comments (0)

You’ve spent hours and lots of money on your website, but does it perform? If we had a dollar for every business owner who came to us with a “broken website”, we could quit our jobs as B2B content marketing consultants. There are lots of bad websites on the “interweb” and lots of unhappy business owners who just aren’t seeing sales results from their websites. If you don’t get five out of five on this audit, maybe it’s time to build a B2B content marketing strategy for your company to improve your online sales conversation.

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Everything small businesses need to know about YouTube Content Marketing for B2B

Everything small businesses need to know about YouTube Content Marketing for B2B

By Guest Author | Content Marketing Examples, Content Marketing Ideas for B2B, Digital Marketing Strategy, Digital Marketing Strategy | February 23, 2015 | Comments (0)

Video content is a powerful way to educate, influence, and engage with an audience. B2B businesses that use YouTube as a marketing tactic can build credibility for their brand, demonstrate expertise, and put a face to the organization. As video content continues to become more popular in the upcoming year, B2B businesses will need to develop a content marketing for B2B YouTube strategy that will help them reach their audience. Check out five tips to help you create an outstanding YouTube B2B marketing strategy for your business.

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What do readers want from your copy?

What do readers want from your copy?

By Marie Wiese | Digital Marketing Strategy, You ask. We answer. | February 23, 2015 | Comments (0)

When your readers read a blog post, press release, copy on your website or an email, they are looking for certain things in HOW you deliver your content.
We dug around to find some data on this topic and uncovered research by MarketingSherpa. Below is a set of stats by issue and…

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