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IWCC Training in Communications and Marketing CoPilot co-found A Woman’s Voice Matters

IWCC Training in Communications and Marketing CoPilot co-found A Woman’s Voice Matters

By Carleigh Sisson | Digital Marketing Strategy, News & Events | October 22, 2014 | Comments (0)

TORONTO, ON — October 23, 2014 – Marketing CoPilot Inc., a leader in Canada for digital marketing strategy and execution along with IWCC Training in Communications (IWCC), a training firm that provides classroom training to improve your writing, presenting and meeting skills have joined forces…

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What is an integrated digital marketing strategy?

What is an integrated digital marketing strategy?

By Claudette de la Cruz Wilson | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy | October 22, 2014 | Comments (0)

An integrated digital marketing strategy is a strategy in which website, email marketing, organic and paid search, and social media channels perform as one, much like an orchestra – working in unison to produce a masterpiece designed to thrill and delight the audience, and fill all of the seats….

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The 5 things that make a digital marketing rock star

The 5 things that make a digital marketing rock star

By Marie Wiese | Digital Marketing for Small Business, Digital Marketing Management for Sales and Marketing, Digital Marketing Strategy, Digital Marketing Strategy for CEOs | October 22, 2014 | Comments (0)

Here are the 5 things that a great digital marketer must know:

The thought process a customer goes through to buy something.
Where a customer goes to educate themselves on a business problem.
What makes good customer-centric content.
How to tell a compelling story to get someone to trust…

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Marie Wiese speaks at Canadian Fluid Power Association Annual General Meeting

Marie Wiese speaks at Canadian Fluid Power Association Annual General Meeting

By Marie Wiese | Digital Marketing Strategy, News & Events | October 22, 2014 | Comments (0)

The Canadian Fluid Power Association (CFPA) Annual General Meeting (AGM) was held on October 2, 2014 in Niagara-on-the-Lake. This was an opportunity for leaders in the Canadian Fluid Power community to get together to learn about trends in Canadian Fluid Power market, educational initiatives,…

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