Are you worried you’re wasting money on random digital marketing tactics?


We have an evidence-based approach to digital marketing that helps B2B companies define and improve marketing ROI.

Use this guide to evaluate your B2B digital marketing program.

  • Is your website effective?
  • Are your SEO efforts working?
  • Do you have a good content marketing strategy?

100% of the companies that have followed Marketing Copilot’s process have better performing websites, lead generation and sales.


 

Weekly articles about digital marketing and lead generation to help you pump up your program…

The Brave New World of Technology Solution Providers

The only constant is change. I’ve heard this term applied to technology over the years. It wasn’t until recently I looked up the origin of the expression to discover it comes from a Greek philosopher named Heraclitus who died in 475 BC. In other words, we’ve talked...
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5 Mistakes I’ve Made Implementing Technology in my Business

Confessions of a Small Business Owner Full disclosure: I am terrible at purchasing technology. I make snap decisions based on being ticked off about something that is not working in my business and it always leads to having to redo the process at least three times...
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3 Really cool things we learned at Inbound 2017

HubSpot’s Annual Conference for all-things Inbound Marketing was held September 25-28, 2017 this year in Boston, Massachusetts. We attended with 20,000 other adoring marketers from over 60 countries who converged en mass in MA to learn all things MA (marketing...
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Death of a Salesman: The Rise of Social Selling

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. It’s hard to believe that Arthur Miller’s Pulitzer Prize winning play, Death of Salesman is now over 65 years old. Yet it feels like a modern metaphor as we...
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Is the confidence gap holding you back?

Last week, members of the Marketing CoPilot Team attended ChannelCon in Austin, Texas. ChannelCon is hosted by CompTIA, an organization dedicated to advancing the technology sector. The keynote address by CompTIA President Todd Thibodeaux, was not what we expected. It...
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