Are you worried you’re wasting money on random digital marketing tactics?

We have an evidence-based approach to digital marketing that helps B2B companies define and improve marketing ROI.

Use this guide to evaluate your B2B digital marketing program.

  • Is your website effective?
  • Are your SEO efforts working?
  • Do you have a good content marketing strategy?

100% of the companies that have followed Marketing Copilot’s process have better performing websites, lead generation and sales.


Weekly articles about digital marketing and lead generation to help you pump up your program…

Marketing and Innovation: Two core functions of every business

Every business has two core functions- Marketing and Innovation. Can you guess which one people struggle with the most? In my current role as a Growth Advisor for the Spark Centre in Oshawa, Ontario, I have the pleasure of working with early stage companies on their...
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Is your online content any good?

Houston, we have a problem. I might be over simplifying it, but I think if we developed better content as marketers that actually got results, there would be a lot more happy CEOs. Content is misunderstood and undervalued by most executives. They don’t understand the impact of a well-designed and executed content marketing strategy on their brand, lead generation and overall way in which a customer views their business.

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Dear Sales & Marketing: Start saying things prospects need to hear.

There is power in the written (or spoken) word The language you use is important when you’re drafting content or speaking to a prospect. Selling today isn’t just about volume of leads or how many sales calls you make in a day. It’s about how your...
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The Most Important Marketing Tasks for 2018

The 2 most important things every Marketer should have on their “to do” list: A study recently suggested that of the hottest digital marketing trends in 2017, social media and content marketing were two that would continue to have a great impact in 2018....
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How to knock out your competitors in 2018

As we step back and reflect on 2017, we saw some epics fails in the marketing world. Pepsi took a hit this year and lost 3% of North American sales to Coca-Cola because they severely misunderstood their audience. United Airlines net income went down 34% in an attempt...
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