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Digital marketing strategies every business should be using

Digital marketing strategies every business should be using

By Marie Wiese | Digital Marketing How To's, Digital Marketing News & Events, Digital Marketing Strategy | April 14, 2014 | Comments (0)

Today’s digital marketing strategies should not focus on persuading; it should help people looking for a solution to problem, discover, educate and solve.

Many companies still think that digital marketing is about “campaigning”. Using tools like email, SEO or social media to “push product information out” and hope that it is enticing enough for a prospective customer to come back to your website and “call you”. People don’t care your product or service – they care about themselves and the problem they need to solve, RIGHT NOW!

The first step in understanding how to change your digital marketing strategies is to stop thinking about communicating about yourself and start thinking about content that will elicit a physical and measurable response from the person(s) engaging with it. To do this, you need three important things to be successful in digital marketing…

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The truth about marketing automation

The truth about marketing automation

By Marie Wiese | Digital Marketing Strategy | April 14, 2014 | Comments (2)

Marketing automation is not a new concept. There have been lots of tools that companies have been using over the years to perform the same function as a modern-day marketing automation tool.

Before you jump on the marketing automation band wagon, make sure you have: 1. A defined lead nurturing process identified, 2. Good content, 3. And time – time to manage it properly and learn from the data you are collecting about visitors and leads on your website.

If you don’t have these things, the best marketing automation tool in the world will not help you. Avoid the hype of the latest marketing automation technology trend and get the basics right.

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Rethink Email Marketing: Marie Wiese presents closing case study at Constant Contact seminar

Rethink Email Marketing: Marie Wiese presents closing case study at Constant Contact seminar

By Marie Wiese | Digital Marketing News & Events, Digital Marketing Strategy | April 14, 2014 | Comments (2)

Rethink Email Marketing was a half-day event on email marketing presented by Constant Contact on Wednesday, March 26th  …

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How to rate a digital marketing agency if your goal is lead generation!

How to rate a digital marketing agency if your goal is lead generation!

By Marie Wiese | Digital Marketing Strategy, How Do I? | April 14, 2014 | Comments (2)

If you have hired or are thinking about hiring a digital marketing agency, you should enter into the process with a specific set of questions and criteria. This is not the same as hiring a graphic designer or web development shop.

When you hire a graphic designer, web shop, SEO consultant, etc.,…

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