Are you worried you’re wasting money on random digital marketing tactics?


We have an evidence-based approach to digital marketing that helps B2B companies define and improve marketing ROI.

Use this guide to evaluate your B2B digital marketing program.

  • Is your website effective?
  • Are your SEO efforts working?
  • Do you have a good content marketing strategy?

100% of the companies that have followed Marketing Copilot’s process have better performing websites, lead generation and sales.


 

Weekly articles about digital marketing and lead generation to help you pump up your program…

Death of a Salesman: The Rise of Social Selling

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. It’s hard to believe that Arthur Miller’s Pulitzer Prize winning play, Death of Salesman is now over 65 years old. Yet it feels like a modern metaphor as we...
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Is the confidence gap holding you back?

Last week, members of the Marketing CoPilot Team attended ChannelCon in Austin, Texas. ChannelCon is hosted by CompTIA, an organization dedicated to advancing the technology sector. The keynote address by CompTIA President Todd Thibodeaux, was not what we expected. It...
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The power of people in a digital world

Last week I had the pleasure of speaking at the ChannelNext Conference (presentation available here) to IT professionals and business owners. Of late, I have spent time speaking on a subject that requires close attention by everyone in business today: Understanding...
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Our Kids Marketing Academy Lunch and Learn

Understanding Digital Marketing from a Human Perspective Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing is confusing. On May 3, 2017 Marie Wiese had the pleasure of presenting a...
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Join the Summit on Content Marketing and access 100 speakers worldwide

100 Speakers. Online. Worldwide. May 22 to June 2, 2017. Join an expected audience of 50,000 of your peers from around the world for 10 days of insight, instruction and inspiration from more than 100 of the world’s best speakers. Learn new ways to develop a...
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How to set yourself up for Marketing Automation success

Whether your organization has already implemented or is on the verge of implementing Marketing Automation (MA) you have high hopes that your MA will be successful. According to HubSpot, many Marketing Automation investments fail primarily because there is no inbound...
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Is Social Selling a buzzword or the future?

Take a moment and think about how your business has generated leads in the last 12 months. There is a high likelihood that people were referred to you by people they trusted, looked up your website and then looked you up on social networks. As sales and marketing...
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Why choosing a website hosting plan is like finding a new home

Guest Author: Andy McIlwain. You have lots of options when it comes to website hosting. There’s shared hosting, cloud hosting, VPS dedicated hosting, dedicated hosting… just to name a few. Making the right choice depends on understanding your needs and priorities. But “understanding your needs” is easier said than done. I’ve worked with web hosting in one form or another for about fifteen years. I’ve done it as a hobbyist and as a volunteer; I’ve done it professionally in technology companies big and small; and I’ve advised clients while working in IT firms and marketing agencies.

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Is your website a Betty or Veronica?

I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.

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How to win online and really focus your digital selling strategy

This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.

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The 3 answers that will get you to yes

Through experience and research Marketing CoPilot, a digital marketing agency in Toronto, has determined that prospects need some key pieces of information before they decide to buy. Buyers who participated in the 2015 Digital Marketing Survey identified these Top 3 content must-haves…

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Death of a Salesman: The Rise of Social Selling

This article was previously published on Forbes.com, written by Marie Wiese, member of Forbes Agency Council. It’s hard to believe that Arthur Miller’s Pulitzer Prize winning play, Death of Salesman is now over 65 years old. Yet it feels like a modern metaphor as we...
Read More

Episode 1: It’s not the destination, it’s the journey.

Discovering your entrepreneurial journey. Available on iTunes. In this week’s podcast episode we talk to Jason Connell, Founder of Ignited Leadership, about his experience as an entrepreneur. Jason grew up as a child entertainer and professional magician. He...
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Are webinars or podcasts more valuable in the buyer journey?

The debate of the year: webinars versus podcasts This year I attended the Content Marketing Institute webinar that presents their annual Webinar Benchmarks report, and while I learned some helpful tips about webinars (such as, the timeline for the most effective...
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Our Kids Marketing Academy Lunch and Learn

Understanding Digital Marketing from a Human Perspective Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Even for experts, digital marketing is confusing. On May 3, 2017 Marie Wiese had the pleasure of presenting a...
Read More

How to set yourself up for Marketing Automation success

Whether your organization has already implemented or is on the verge of implementing Marketing Automation (MA) you have high hopes that your MA will be successful. According to HubSpot, many Marketing Automation investments fail primarily because there is no inbound...
Read More

Is Social Selling a buzzword or the future?

Take a moment and think about how your business has generated leads in the last 12 months. There is a high likelihood that people were referred to you by people they trusted, looked up your website and then looked you up on social networks. As sales and marketing...
Read More

The Do’s and Don’ts of Content Development

Now that you’ve established a content marketing strategy it is time to develop content The concept of content creation and distribution is not a matter of putting pen to paper (or fingers to keys) but a matter of implementing your strategy efficiently. Remember your...
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A commitment to Content Marketing makes a successful B2B marketer

You must have clarity and commitment to be a successful content marketer We have finally reached a time where we can all agree content marketing is successful. As per last week’s blog post, Content Marketing is finally catching on in the B2B sector. The question is no...
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Is Content Marketing finally catching on in the B2B sector?

Definitive proof that B2B marketers need to be better content marketers We’re still getting blank stares from business owners and sales people when we ask them if they’re using content marketing in their organizations. People don’t understand the term. Whether you...
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